Content providers usually seek ways to improve their service’s performance and user experience. While it’s vital to enhance your content, offering viewers what they want, improving the OTT platform you utilize is equally important. Implementing new features usually depends on the company that works on the OTT solution. However, a provider can always migrate to a more advanced OTT platform with a richer feature set.
In this article, we are exploring how CDN solutions can improve your video streaming.
What is CDN?
A CDN, or content delivery network, is a network of servers geographically distributed across the world. It includes an origins server, which operates as a content source, and edge servers that transmit and cache the requested content from the origin server to a user’s device. Content delivery from edge servers speeds up the process, providing a better user experience to viewers.
A content delivery network is created to decrease latency, minimizing the time necessary for a user’s request to travel from the device to a server and for a video to be transferred to the device. The speed is increased because the content is cached on edge servers as requested by viewers.
CDNs mitigate the challenges that a provider can potentially encounter while transmitting files to multiple devices simultaneously. The load-balancing functionality is useful, distributing the load across multiple servers.
CDN Benefits for Video Streaming
Let’s delve deeper into the benefits of CDN software for video streaming.
#1 Improved performance
One of the primary advantages of a content delivery network is the enhanced performance of your video streaming service. CDN reduces latency, which is vital when delivering video content. Long latency can lead to buffering and viewers feeling frustrated, which potentially increases user churn.
When content is cached and stored on servers located closer to an end-user, the latency is minimized, and the overall viewing experience is enhanced. Consequently, the video plays faster, buffering happens rarely, and the playback is smoother.
#2 Increased reliability
Another significant benefit of a content delivery network is ensuring that if one server stops operating, another one will pick up so that the service continues working. This helps guarantee that the content will stay available and high-performing, even during sudden spikes in traffic.
#3 Enhanced security
For a content provider, it is critical to protect their videos from cyber attacks and data leaks. One of the popular ways to disable the server is the Distributed Denial of Service (DDoS) attack. CDN can increase the security of your streaming platform with the help of SSL/TLS encryption, tokens, geographical restrictions, and protection against DDoS attacks.
#4 Wider audience reach
CDN can help you reach viewers worldwide, ensuring a seamless viewing experience. This means that you can grow your audience by delivering content to any country you want. An illustration of CDN operating in the wild is NimiTV streaming Albanian TV channels from Albania to viewers across European countries. The more viewers you have, the more revenue you can generate.
A content delivery network will empower you to reach more people without sacrificing performance and security.
Enhancing content and providing viewers with more engaging videos is vital. However, another significant part of a video streaming business is the technology you use for running it. It is essential to invest in professional solutions so that you can ensure a better viewing experience for your audience. Otherwise, people might leave your service for a better one.
Singh is an experienced spiritual writer and the resident author at Guruvanee.com. With a deep passion for exploring the mystical aspects of life, Singh delves into various spiritual traditions, philosophies, and practices to inspire readers on their spiritual journeys.