In many businesses, 80% of their revenue comes from 20% of their customers. If you want to enjoy this kind of steady success, then you need to find your best consumers and then build customer loyalty around them. Text alert messages might just be the way to do that.
Building a Text Loyalty Program
If you want consumers to trust your brand with their phone number, then you need to make it worth their while. Be respectful, but also provide serious value for the chance to engage with them. Start with creating a list of potential loyalty benefits. Next, you’ll need to decide how you are going to track memberships. Cards work well for brick-and-mortar retailers, but you might need to use email addresses or membership numbers. Just be sure to choose something accurate and secure. Double-authentication models have benefits for companies and consumers alike.
The next step is making sure that you deliver on what you promise. If consumers assume that you don’t actually honor the loyalty program that you offer, then they’re going to move on to other competitors. Have your guarantees and policies available in clear documentation, and keep to your word. Make things even easier on your consumers by permitting multiple methods for signing up for your program. Online and in-store registration are common examples, but text messaging registration lets you target impulse memberships in your core audience.
Your Text Alert System Benefits
Using a text alert system is generally about driving more revenue through your business, but the advantages take form in many different ways. For starters, you can use a text alert system to reach massive amounts of people easily and quickly. Regardless of whether you want to reach a few dozen or thousands of consumers, you can scale your system to size appropriately.
Deliverability is also very reliable. High-caliber messaging routes mean that you can have the peace of mind of your texts actually getting delivered to the target consumers in question. Furthermore, these texts are very easy to create and get moving through the system. The right system is simple and intuitive to use.
Sending out text alerts should always be a simple experience for any company, and it shouldn’t matter if they understand the underlying technology or not. You do need to pick a textword, however, and that’s how consumers text back to join your loyalty program. From there, you can build your subscriber list of phone numbers that you will message loyalty perks and offers to. Once you have a list built, you can start composing and sending out text alerts either for immediate delivery or to be sent out later at times of day that are more likely to get attention and response rates.
Texts You Can Send
The right messages through your text loyalty program can turn content consumers into happy customers that keep coming back to spend more. Welcome messages are a great way to start with new subscribers, as you can introduce your brand to them and thank them for their commitment. Cart reminders are another useful feature to add to the program, and you can automate these to nudge shoppers who have looked at something or put it in their virtual shopping cart but haven’t checked out yet. Post-purchase messages help you enjoy another window of opportunity for communication, so you can show them you appreciate them and not just their recent transaction.
Seasonal campaigns can be very successful, and you’re probably already very familiar with Cyber Monday, Black Friday, and back-to-school season. You might even find niche holidays that relate to certain products or services that you have so you can get customers to consider your brand and buy from it. Follow up with reactivation campaigns that target lapsed consumers. You might have people getting your messages but not responding, and finding ways to reengage them can drive up revenue big time. Just boosting your engagement rates by 5% can sometimes lead to nearly doubling your revenue.
Repeat business from proven relationships can be the best kind of revenue that your business can hope to enjoy. Text alert messages are a great way to accomplish this. You make life easier and better for your patrons, and text messaging technology is affordable, efficient, and effective for your business.
Singh is an experienced spiritual writer and the resident author at Guruvanee.com. With a deep passion for exploring the mystical aspects of life, Singh delves into various spiritual traditions, philosophies, and practices to inspire readers on their spiritual journeys.